WHY SO SERIOUS?

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Lately, I’ve been thinking about where our sense of humor comes from. Are we born with it, or do we develop it over time? Some people are natural joke tellers, while others are the audience, ready to laugh and enjoy the moment. One role isn’t better than the other. In fact, both depend on each other. We’ve all heard that laughter is good medicine, so why don’t we laugh more?

I believe our sense of humor is like a muscle—it needs to be exercised. If we don’t use it, we lose it.

As we get older, that muscle tends to shrink. Kids will laugh at just about anything, but adults? We tend to grit our teeth and power through. Imagine if we actually laughed more with the people we disagree with. What would happen if two people who don’t see eye to eye could find something funny together?

It starts with remembering that we only get one shot at this life. And not everything is life-or-death. Some things are critical—but not everything. The people I meet who haven’t used their humor muscle in a while often treat every decision like a crisis. That missing laughter gets replaced with micromanagement. They believe if they just control every detail, everything will go perfectly. Honestly, that’s not someone I’d want to vacation with.

Give me the person who works hard, laughs at themselves, and makes the best decision they can with a light heart—that’s someone I want around.

A sense of humor begins with confidence. It’s the self-assurance to admit when we’ve missed the mark and laugh at our own blind spots. Think of a kid running through the sprinklers—completely free. Living in the moment without worrying about the outcome. That kind of joy is contagious.

Don’t buy into the lie that being serious and in control is the only way to make things work. Try the opposite. So much of life is outside our control that it’s almost funny we think we’re ever fully in charge. Try this: laugh out loud for 10 seconds today and see if your day doesn’t shift.

HAHAHAHAHAHAHAH,

Matt

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JUST DO IT

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Lately, I’ve been reflecting on the tension between acting responsibly and being paralyzed by fear. We spend a large portion of our income on insurance, hoping we’ll never have to use it. Once, our ancestors pursued adventure with passion; today, we seem to channel that same energy into a pursuit of safety. It’s unsettling to dwell on everything that could go wrong.

How often do we try to manage risk by assessing and reassessing, until the mountain of possible negatives smothers our drive? If we’re honest, the best things in our lives didn’t come from endless analysis—they came from bold action. Careful planning is valuable, but it’s not what leads to greatness. Assessment without action only breeds fear and regret.

Nike built an empire around the slogan “Just Do It.” Imagine if their tagline had been “Just Think About It”—picture Michael Jordan sitting in the gym, lost in thought, debating whether to even pick up a basketball. We wouldn’t all own a pair of shoes with a swoosh on them if they had.

Let’s remember that life is full of adventure, and it’s fun. We don’t need to pay an admission fee to seek adventure, we can do that by taking big swings in our everyday life.

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Waiting Can Be The Hardest Part

Lately, I’ve been thinking a lot about waiting. That stretch of time that feels endless—where there’s no clear sign of hope, no guaranteed outcome, just… waiting. It can be painful, filled with questions, doubts, and the kind of silence that makes you squirm. What if? Why? When? These questions echo in our minds during seasons of delay.

We’re coming out of winter now—Southern California winter, anyway—and I’m watching trees and plants slowly awaken from dormancy. Honestly, if it were up to me, they would’ve bloomed months ago and stayed lush and vibrant all year long. Why wait for spring? Why not force growth, control the process, and live in a constant state of beauty and momentum?

But the truth is, we need winter to get to spring. Without the quiet and the stillness, the new life wouldn’t come. And if it were always spring, I suspect we’d eventually long for the calm and clarity that only winter brings.

Waiting for the right thing at the right time is tough. It requires trust. It shapes our character. And while it builds discipline, the delay can sometimes lead to discouragement or indifference.

But here’s the thing: this moment—the one you’re in right now—is still worth embracing. The seeds you’ve planted, the care you’ve given, the growth you’ve endured—all of it matters, and it will reveal itself in a bigger way than you imagined.

Waiting can make us miss the beauty of winter. But not today.

Today, choose to be present. Be real. And enjoy the ride.

Let’s Grow,

CEO

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