GOOD JUICE

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Our 15th-month-old daughter recently walked over with a mask in hand grunting as to alarm me that I needed to have it on. It dawned on me that she sees the mask as an important part of my outfit. Like sunglasses, masks have become part of the uniform we carefully pick up before we leave the house.

Newton’s third law states that for every action there is an equal and opposite reaction. Wearing a mask makes it hard to read people face to face. We are forced to work overtime observing nuances in the eyes or body language in our everyday interactions. To Newton’s point, maybe these masks will make us better listeners. Maybe just maybe we will come out of this with superpowers that are able to detect even the slightest bit of pain in one another allowing us to become more supportive and sympathetic.

I believe we as a society are being pruned for the betterment of the next generation. Tree pruning is messy, dangerous, and sometimes expensive yet it is necessary to ensure the safety, beauty, and longevity of the tree being cut. As a nation, we have been fruitful for a long time but much of the fruit being produced today is sour and inedible. The only way to generate good-tasting produce for future generations is to cut back and cut out branches that were once deemed beneficial.

As your Chief Encouragement Officer, I’m asking all of us to consider the type and taste of the fruit you are bearing. Today’s note is not a political one it is a personal one. In order for us to mentally move beyond the troubles of today, we need to consider the opportunities of tomorrow. As the Greek proverb states, “Society grows great when old man plant trees whose shade they know they shall never sit in.”

Onward and Upward,

Matt Davenport

C.E.O.