WHAT ARE YOUR CORE VALUES?

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Hi there! Thank you for taking the time to read this. In October, Monarch decided to refine our core values. Our previous list of values was very admirable and true. However, they felt a little like something I put together because I knew we needed a list of words to anchor our mission. I probably read a business article talking about the importance of mission statements and other business phrasings.

12 years later I approached refining these values differently. I asked a few staff members to spend some time with me coming up with a theme for 2021. Themes are good because they drive marketing, conversations and unite a group of people. Think of a themed conference or party. The theme gives you a broad-brush idea of what to expect when you get there.

As we began to discuss theme ideas, one staff member said let’s take a theme from our core values. As we read through the dry list of words it became obvious that we needed to make these values more personal. I asked the team gathered to tell me what they see every day at Monarch.  Core values are who you are not who you want to be. That being said, we identified the following:

ROOTED IN RELATIONSHIPS

CULTIVATING COLLABORATION

GROWTH WITH PURPOSE

As we cemented these values it dawned on me that one cannot Grow without Collaboration and one can’t Collaborate without Relationships. These values work in business and in life. If you are frustrated or feel stuck it’s most likely because you are not growing. The lack of growth is going to be tied to relationship issues or lack of depth in the roots.

As your Chief Encouragement Officer, I challenge everyone to take inventory of your relationships. If your relationships are healthy, expect a big year that will include exciting collaboration and healthy growth.

Merry Christmas,

Matt Davenport

C.E.O.